Growth Engine Consulting — Matthew Howe, Growth Advisor

What We Do

The growth
stack

Growth consulting isn't just about where to spend marketing dollars. It's about defining a series of initiatives that build sustainable, compounding growth across every customer touchpoint.

I employ a holistic approach, looking at multiple customer touchpoints to identify key initiatives that create sustainable growth. It's most effective to look at Acquisition, Conversion, and Maximization in tandem — but I can focus on whichever element your business needs most.

◈

Acquisition

Bringing the right customers to your door through strategy and execution across every channel.

◆ Marketing Strategy & Planning
◆ Digital Marketing
◆ Media Partnership Development

→

◎

Conversion

Turning interest into action — optimizing every step of the journey from prospect to paying customer.

◆ Site & App UX Recommendations
◆ Testing Strategies
◆ Landing Page Strategy
◆ Personalization in UX & CRM

→

◉

Maximization

Unlocking more value from customers you already have — through automation, retention, and smarter lifecycle marketing.

◆ Marketing Automation & Personalization
◆ Retention & Maximization Strategy
◆ ESP Selection & Implementation

→

Organizational Fit

↳

Small Business

Having created businesses from scratch, I can help you start a brand new venture or grow your existing one — from zero or from a plateau.

↳

Startups

I have substantial experience scaling tech startups into much larger businesses. Two of the companies I've worked with achieved unicorn status.

↳

Growth Businesses

If your organization has already reached scale, I work with you on specific elements of the growth mix to identify and maximize the next opportunities.

First Steps, First

An exploratory call — no obligation.

The first step for any work we do together is an exploratory call. This identifies the help you need, your timescales, and your approximate budget. If there's a mutual will to proceed, you'll receive a top-level proposal for consideration.

The Theory

What is a
Growth Engine?

If an organization engages with more customers, more efficiently, converts more of them and maximizes their value — there are more resources to reinvest and repeat the cycle. One of the main concerns for any budget owner is knowing that money invested is being used to its maximum benefit. This is where growth engine theory begins.

Acquisition

◆Reduce cost per click
◆Invest in profitable segments
◆Test new channels
◆Define the correct KPIs

Conversion

◆Improve user experience
◆Reduce friction
◆Conduct experiments
◆Test promotions & messaging
◆Provide the right help

Maximization

◆Cross-sell & up-sell
◆Create loyalty
◆Develop consumer relationships
◆Increase perceived value
◆Excellence in customer service

Recycling

Smartly allocate the increased resources generated back into additional Acquisition, Conversion and Maximization initiatives — and the engine compounds.

↺

Worked Example

Your site attracts 100K unique monthly visitors, has a conversion rate of 2%, and customers average 3 purchases worth $1,000 lifetime. If only one metric improves, you generate more revenue — but it's not the best possible return.

Monthly Visitors 100K → 120K

Conversion Rate 2% → 2.5%

Lifetime Value $1,000 → $1,200

Tweak just one metric and revenue improves marginally. Tweak all three concurrently — as a coordinated engine — and the compounding effect is highly significant.

3×

the impact of optimizing
all touchpoints vs. just one

Your Growth Engine

Every organization is at a different stage.

I can help you identify initiatives to produce long-term growth by diagnosing areas for improvement. While it is optimal to design multiple initiatives in tandem, I can also work with you on specific areas of focus — whichever fits your circumstances.

About

Matthew
Howe

An experienced Growth Advisor with 20 years of marketing, digital and e-commerce experience across industries — from London to Buenos Aires to Barcelona to the USA.

Background

I started my career in London and have lived and worked across three continents — Buenos Aires, Barcelona, and now the United States. That breadth of experience gives me a genuinely global perspective on what growth looks like across markets, cultures, and business models.

My skill set has been built by starting businesses from scratch, scaling innovative tech startups, and working with some of the world's largest corporations — on the client side and within agencies, delivering both strategy and first-class implementation.

Mission

I created Growth Engine Consulting to apply the experiences and lessons learned across those organizations to help startups, small businesses, and growing companies change their fortunes. I thrive in transparent, collaborative environments — and I'm proud to have been part of the success of some remarkable organizations.

→ Connect on LinkedIn [email protected] +1 646-673-4164

20+

Years of Experience

Marketing, digital, and e-commerce expertise built across multiple industries, company types, and continents.

Unicorns Built

Two of the tech startups I helped scale went on to achieve unicorn status — proof that the right growth strategy at the right time changes everything.

Cities. 3 Continents.

London → Buenos Aires → Barcelona → USA. A career built on the move, across industries, cultures, and growth challenges.

Brands & Organizations I've Worked With