I join your business and build the engine that drives its growth.
A senior growth leader inside your business for the medium to long term. I take ownership of growth and leave the business bigger, more profitable and worth more than when I arrived.
For startups, small businesses and growth-stage companies · US & international
Brands & organizations I've worked with
Most growth help stops at advice.
Real growth comes from dozens of connected decisions made week after week: channels, funnels, data, CRM, pricing, people. That takes someone inside the business who owns the number and sticks around long enough to see it compound.
Runs campaigns
- Optimizes its own channel, not your whole funnel
- Reports activity rather than business outcomes
- Leaves when the retainer ends, taking the know-how with it
Hands you a deck
- Good diagnosis, but implementation is left to you
- Recommendations age before anyone acts on them
- No accountability for what happens next
Builds & runs the engine
- Works inside your team with shared goals and targets
- Sets the strategy and does the hands-on implementation
- Connects acquisition, conversion and retention into one system
- Leaves you with the processes, data and team to keep it running
Not a project. A partnership in your growth.
Early wins matter, but the real value comes from staying long enough for growth to compound across the whole business. Every engagement follows the same arc, shaped around where you are today.
Diagnose
I get under the hood of the business to find where growth is leaking and where it's hiding.
- Where you're winning and losing customers
- The few levers that will move revenue most
- One plan the leadership team believes in
Build
We fix the foundations and bring the engine online, hands-on, across the whole customer journey.
- More efficient customer acquisition
- More of your demand turned into revenue
- Systems and data you can run the business on
Run & compound
I run the engine with you, reinvesting in what works so growth builds on itself.
- Growth that accelerates rather than plateaus
- A team and partners pulling in one direction
- A business less reliant on any one channel or person
What changes for your business
The goal isn't more activity. It's a business that grows faster, more profitably and more predictably.
The whole growth stack, under one roof.
Growth isn't just deciding where marketing money goes. It's the whole journey, from first visit to repeat purchase. Some clients need all of it; others need the one area that's holding them back.
Acquisition
Bringing the right customers in at a cost that makes sense.
Conversion
Turning interest into revenue at every step of the journey.
Maximization
Getting more value from the customers you already have.
Systems & data
The tools and data underneath it all, set up to work together.
What is a growth engine?
If you reach more customers efficiently, convert more of them and get more value from each one, you have more to reinvest, and the cycle speeds up. Pull all three levers together and the gains multiply instead of just adding up.
Try it: pull the levers
Starting point: 100K monthly visitors, 2% conversion, $1,000 customer lifetime value.
Pulling all three levers adds 3.2× more revenue than the best single lever on its own.
Built for businesses ready to grow on purpose.
I work with a small number of clients at a time, so each one gets real senior attention. It works best when you're ready to invest in growth for the long term.
I've scaled tech startups into much larger businesses, two of them to unicorn status.
I've built businesses from scratch myself. Whether you're starting from zero or stuck on a plateau, I can help.
Already at scale? I lead specific parts of the growth mix to find and capture the next opportunities.
Matthew Howe
I'm a growth advisor with 20+ years in marketing, digital and e-commerce. I started my career in London and have since worked in Buenos Aires, Barcelona and the United States, across many industries, business models and markets.
I've built businesses from scratch, scaled tech startups, and worked with some of the world's largest companies, both client-side and agency-side. I've always done both the strategy and the hands-on implementation.
I started Growth Engine Consulting to take everything I learned there and use it to help startups, small businesses and growing companies change course. I do my best work in open, collaborative teams where I can take ownership of the results.
From first call to first results.
No obligation, no hard sell. The first conversation is about understanding where you are and whether an embedded engagement is the right fit.
Exploratory call
We talk about your business, your ambitions and what's holding growth back.
Proposal
If there's a fit on both sides, you get a clear proposal setting out the opportunity and how we'll capture it.
Diagnose
I get embedded, learn the business inside out and agree the priorities with you.
Build & compound
We build the engine together and keep improving it as the business grows.
Good questions to ask up front.
How long does an engagement usually last?
This is a medium- to long-term partnership. Early wins come quickly, but the biggest impact comes from staying long enough for improvements to compound across the whole business.
Do you just advise, or do you do the work?
Both. I set the strategy and do much of the implementation myself: campaigns, landing pages, CRM and automation setup, analytics. Where specialists are needed, I brief and manage them for you.
How is this different from hiring a full-time Head of Growth?
You get senior leadership right away, without months of recruiting or a full-time salary. I also bring what I've learned across many companies and markets, and I leave behind processes and playbooks so a future hire can pick up where I leave off.
Can you focus on just one area?
Yes. Working on acquisition, conversion and retention together gives the biggest return, but if one area is clearly holding the business back, we can start there and expand once it's fixed.
Do you work with companies outside the US?
Yes. I work with clients in the US and internationally, and I've worked in the UK, Argentina and Spain as well as the US.
Let's build your growth engine.
Tell me where the business is today and where you want it to be. I'll get back to you personally to set up an intro call.